Landing Page on WordPress | Digital Focus On

Landing Page Design & Development

Landing page on WordPress - design and development

DOMAIN AGE

NEW

GEO

TARGET LANDUAGE

UKRAINE/EUROPE

SPORT

EDUCATION

CMS

WORDPRESS

DESIGN

FIGMA/ELEMENTOR

We aimed to create a landing page that effectively captures leads and engages potential clients for an Ironman triathlon training program. The landing page needed to be visually appealing, user-friendly, and optimized for search engines to ensure high visibility and traffic.

Challenges

Our goal was to develop a landing page that adeptly captures leads and actively engages potential clients for an Ironman triathlon training program.

Solutions

Launching the E-Shop from Scratch

Our Solutions

Design and Development

Design Process:
- Utilized Figma for creating a modern and engaging designs of banners and custom elements that aligns with the brand’s identity and target audience.
Development with Elementor:
- Developed the landing page using Elementor, a powerful WordPress page builder, to ensure ease of customization and scalability.
- Ensured the design is responsive and visually appealing across all devices.
- Implemented interactive elements and clear call-to-actions (CTAs) to enhance user engagement and conversion rates.

SEO Optimization

On-Page SEO:
- Conducted thorough keyword research to identify relevant terms for the sport training niche.
- Optimized meta tags, headers, and content to improve search engine rankings.
- Ensured fast loading times and mobile-friendliness to enhance user experience and SEO performance.
Setup of GA and GSC:
- Configured Google Analytics to track user behavior, traffic sources, and conversion rates.
- Set up Google Search Console to monitor search performance, identify issues, and optimize the landing page for better visibility.

RESULTS

USER-FRIENDLY DESIGN

Responsive and attractive design that appeals to aspiring Ironman athletes.
Seamless integration of interactive elements and informative content.

HIGH CONVERSION RATES

Clear and compelling CTAs led to a notable rise in lead generation and conversions.
Positive feedback from users regarding the design and ease of navigation.

INCREASED TRAFFIC & ENGAGEMENT

website receives organic traffic due to effective SEO optimization.
High engagement rates, with visitors spending more time on the page and interacting.

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